Networking Times Article on Vemma CEO

The new Networking Times magazine has an article on Vemma CEO, BK Boreyko.
Here is a snip:

Of all of the benefits of network marketing, time freedom was the greatest gift for the Boreykos. In February 1994, matriarch Dottie Boreyko was diagnosed with a brain tumor. In May of that year, says BK, “she went to heaven.”

“I got to spend every day with her during those months,” recalls BK. “I traveled with her to specialists and spent precious time with her. If I’d had a regular job, there’s no way I would have been able to do that. You can’t put a price on this: to be able to spend the last three months of your mom’s life at her side.”

Even in her last days, Dottie was thinking of others. She asked her family to be sure to take care of their distributors. Perhaps she had a foreshadowing of the challenges ahead.

Ten days before Christmas in 1994, there was an emergency conference call from the Boreykos’ networking company. They learned that the company they were affiliated with was going into bankruptcy. There would be no more monthly Christmases, at least not from this particular enterprise.

“Grown men were crying on the conference call,” recalls BK. “My dad was 68, retired, had his whole life wrapped up in network marketing, and now saw it starting to unravel.”

The Boreykos huddled. They looked for an opportunity of high integrity and promise. They wanted one that was being led by a distributor or someone with a distributor’s mentality.
“Distributors think differently from corporate guys. Corporate guys look at bottom line numbers and distributors look at marketing. Without great marketing there will be no bottom line.”

With no models in sight, the Boreykos stepped up to the plate and started their own company. Brother Jason and sisters Lynne and Karen kept their mom’s last wish: “Do something to help people.” As co-founders, they set their company’s mission: “to enrich the quality of families’ lives.”

“People thought we wouldn’t make it. They’d say, ‘These guys don’t have any corporate experience, they don’t know how to run a company.’ Our secret to success is that we surround ourselves with people who are smarter than we are. We can hire people who know shipping, IT, customer service. We hire someone who can make sure commission checks are run on time—and we’ve never been late in 10 years. We have a great senior staff.”